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About us

At Variation, we believe true luxury is created through craftsmanship, innovation, and ethical vision. As a next-generation jewelry brand from Surat, India, trusted by customers across Russia, we are redefining fine jewelry with IGI-certified lab-grown diamonds — merging technology, artistry, and sustainability.

Each piece from Variation represents perfection achieved through advanced 3D CAD design, eco-friendly lab-grown diamonds, and 18K hallmarked gold. From sophisticated engagement rings to timeless pendants and classic earrings, every creation reflects your individuality, elegance, and values.

Our tech-first, inventory-free model ensures each jewel is crafted on order, reducing waste while offering complete customization. Through digital modeling and high-precision rendering, we bring your ideas to life — combining cutting-edge design with responsible luxury.

As Russia’s trusted destination for lab-grown diamond jewelry, Variation stands for quality, transparency, and modern craftsmanship.

From Moscow to Saint Petersburg, Novosibirsk, and Yekaterinburg, discerning customers choose Variation for fine jewelry that unites ethical brilliance with timeless style. Discover a new era of sustainable luxury — crafted with integrity, guided by innovation, and made to shine for generations.

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