A New Kind of Diamond Jewelry Brand
Variation is a modern lab-grown diamond jewelry brand built on a simple belief — every person deserves exceptional diamonds without the heavy markups, vague pricing, or old-world barriers that have defined the industry for decades.
We design and craft fine jewelry that blends timeless beauty with progressive thinking. Created with cutting-edge technology in Surat, India — the world’s diamond capital — our pieces combine authentic craftsmanship, certified quality, and a new level of transparency that today’s buyers expect.
Our Journey
Variation was born from over 20 years of experience in the global diamond and fashion industry. After working across manufacturing, export, design, and direct-to-consumer retail, our founder, Vishal Vaghasia, saw a gap in the jewelry world:
Luxury was becoming more expensive, but not more meaningful. Diamonds were becoming more accessible, but not more transparent.
In 2024, Variation was created with a different philosophy — ethical diamonds, honest pricing, world-class craftsmanship, and a direct-from-manufacturer approach that removes unnecessary middle layers. What began as a small digital experiment has evolved into a global brand serving customers across the USA, India, UAE, UK, Europe, and beyond.
What We Stand For
Every collection we design is guided by a few simple but non-negotiable principles.
- Real diamonds, responsibly made — Our lab-grown diamonds are created using advanced CVD technology, identical in chemistry and brilliance to mined diamonds, but cleaner for the planet and conflict-free.
- Transparent, fair pricing — By manufacturing in-house and selling directly online, we remove traditional retail markups and deliver exceptional value without compromising on quality.
- Designed for modern living — Minimal, elegant, and versatile, our pieces are made to be worn every day and cherished for a lifetime — from engagement rings and studs to tennis bracelets, pendants, and custom designs.
- Global craftsmanship, local trust — Each diamond is cut, polished, and set by skilled artisans in Surat and Mumbai, backed by modern technology, strict quality checks, and international grading standards.
Our Promise to You
When you choose Variation, you’re choosing more than a piece of jewelry — you’re choosing a set of promises we stand behind every day:
- IGI-certified lab-grown diamonds
- 18K gold with BIS hallmarking
- Manufacturer-to-customer pricing
- Worldwide shipping
- Custom design and made-to-order craftsmanship
- Honest service and human support, always
We know jewelry is deeply personal — a reflection of your journey, your milestones, and the people you love. That’s why every Variation piece is crafted with care, precision, and a deep respect for the trust you place in us.
A Future Built on Trust & Innovation
As we grow globally, our mission remains unchanged: to make high-quality diamond jewelry accessible, ethical, beautifully designed, and honestly priced for people everywhere.
Variation is more than a brand; it is a move towards a new kind of luxury — responsible, transparent, modern, and truly customer-first.
Thank you for being a part of our story. We’re just getting started.