Crafted with Integrity. Inspired by Brilliance. Made for You.
At Variation Armenia, we believe every diamond should tell a story — one of love, precision, and purpose.
Founded in Surat, India, the world’s diamond capital, and now proudly serving customers across Armenia and Eastern Europe, Variation combines scientific innovation, sustainable craftsmanship, and timeless artistry to create lab-grown diamond jewellery that represents the future of ethical luxury.
Each creation is designed to capture both emotion and excellence — inspired by the beauty, strength, and spirit of Armenia.
Our Mission
To make fine diamond jewellery ethical, transparent, and accessible, while preserving the highest standards of craftsmanship.
At Variation Armenia, we craft IGI-certified lab-grown diamonds set in 18K solid gold, combining the precision of modern technology with the artistry of skilled jewellers.
Our direct manufacturer-to-customer model ensures fair pricing, superior quality, and complete transparency, bringing genuine luxury to our Armenian customers without compromise.
The Brilliance of Lab-Grown Diamonds
Our diamonds are created using advanced CVD (Chemical Vapour Deposition) and HPHT (High Pressure High Temperature) technologies — replicating the same natural process that forms diamonds deep within the Earth.
The result: 100% real diamonds, identical to mined ones in every physical, chemical, and optical property — but made sustainably and conflict-free.
Each diamond is IGI Certified, ensuring exceptional brilliance, purity, and traceable origins.
Crafted with Armenian Passion
Every Variation jewellery piece is handcrafted in 18K BIS-hallmarked gold, blending modern CAD/CAM design with timeless artistry.
From exquisite solitaire engagement rings and eternity bands to radiant tennis bracelets and stud earrings, every design reflects a perfect harmony of tradition and modern elegance.
We also offer custom and bespoke jewellery, allowing you to design a piece that celebrates your story — made exclusively for you.
Why Choose Variation Armenia
- IGI-Certified Lab-Grown Diamonds
- Crafted in 18K Solid Gold
- Ethical, Sustainable & Conflict-Free
- Direct Manufacturer-to-Customer Pricing
- Worldwide Insured Shipping
- Custom & Bespoke Jewellery Options
- Trusted by Customers in 70+ Countries
Global Excellence, Armenian Heart
With a presence in more than 70 countries, Variation brings world-class craftsmanship and innovation to Armenia.
Our Armenian storefront offers pricing in AMD, fast insured global delivery, and dedicated customer support — ensuring a seamless luxury experience for clients across Yerevan, Gyumri, and Vanadzor.
Our Philosophy
At Variation Armenia, we live by one timeless truth:
“A Diamond for Every Woman. Because Every Woman Deserves a Diamond.”
We don’t just create jewellery — we craft emotions, milestones, and legacies.
Each diamond embodies the perfect balance between technology and tradition, ethics and elegance — designed to shine for generations.