Sustainable Brilliance. Crafted with Precision. Designed to Endure.
At Variation Denmark, we believe that true beauty lies in balance — between purity, craftsmanship, and conscience.
Founded in Surat, India, the global diamond capital, and now proudly serving customers across Denmark and Northern Europe, Variation blends scientific innovation, sustainable production, and timeless design to create lab-grown diamond jewellery that defines modern luxury.
Each creation captures the essence of Scandinavian simplicity — elegant, ethical, and everlasting.
Our Mission
To make fine diamond jewellery ethical, transparent, and accessible without compromising on design or quality.
At Variation Denmark, we craft IGI-certified lab-grown diamonds in 18K solid gold, combining cutting-edge technology with meticulous artistry.
Our manufacturer-to-customer model eliminates retail mark-ups, offering authentic luxury at fair prices and complete transparency for our Danish customers.
The Brilliance of Lab-Grown Diamonds
Our diamonds are created using the most advanced CVD (Chemical Vapour Deposition) and HPHT (High Pressure High Temperature) technologies — replicating the natural diamond-forming process deep within the Earth.
The result: 100% real diamonds, identical to mined ones in every physical, optical, and chemical property — but created ethically and sustainably.
Each diamond is IGI Certified, ensuring verified brilliance, purity, and origin.
Crafted with Scandinavian Precision
Every Variation jewellery piece is handcrafted in 18K BIS-hallmarked gold, combining modern CAD/CAM designwith expert finishing.
From solitaire engagement rings and eternity bands to tennis bracelets and stud earrings, each design reflects the Danish philosophy of timeless simplicity and purposeful beauty.
We also offer custom and bespoke jewellery, allowing you to create a piece that’s uniquely personal and enduring.
Why Choose Variation Denmark
- IGI-Certified Lab-Grown Diamonds
- Crafted in 18K Solid Gold
- Ethical, Sustainable & Conflict-Free
- Direct Manufacturer-to-Customer Pricing
- Worldwide Insured Delivery
- Custom & Bespoke Jewellery Options
- Trusted by Customers in 70+ Countries
Global Craftsmanship, Danish Integrity
With a presence in over 70 countries, Variation brings world-class artistry and sustainability to Denmark.
Our Danish storefront offers pricing in DKK, insured global delivery, and dedicated local support — providing a smooth, transparent, and premium experience for customers across Copenhagen, Aarhus, Odense, and beyond.
Our Philosophy
At Variation Denmark, our belief is simple yet powerful:
“A Diamond for Every Woman. Because Every Woman Deserves a Diamond.”
We don’t just design jewellery — we craft enduring expressions of love, confidence, and identity.
Each diamond represents the harmony between technology and art, ethics and emotion — created to shine for generations.