Exceptional craftsmanship without traditional retail markups.
Variation brings together India’s long-standing jewellery heritage with a clean, modern design philosophy. Each piece is crafted to order using IGI-certified lab grown diamonds and BIS-hallmarked 18K gold, shaped with precision through a refined process that prioritises beauty, durability, and detail.
By removing traditional retail markups, we ensure that the value of your jewellery reflects what truly matters — its materials, its craftsmanship, and the care invested in every stage of its creation. Our pricing is transparent, our process intentional, and our pieces built to last.
Rooted in India and trusted globally, Variation serves customers across India, the USA, Canada, Australia, the UAE, and markets around the world with secure, insured delivery and personalised support.
Fine jewellery rooted in Indian artistry, crafted for the world
Variation was founded after more than two decades of experience in the global diamond and fashion industries. Our founder, Vishal Vaghasia, envisioned a modern jewellery brand where craftsmanship, transparency, and fair value come together — without the heavy retail markups that limit true accessibility.
Every piece is designed and crafted in India, drawing from generations of jewellery expertise and the country’s deep understanding of diamond craftsmanship. Our pieces reflect India’s evolving taste for minimal, modern, and meaningful luxury — created with certified lab grown diamonds, meticulous finishing, and a commitment to honest, factory-direct pricing.
IGI-certified diamonds & BIS-hallmarked 18K gold
Every piece begins with materials that meet the highest standards of purity and precision. We use IGI-certified lab grown diamonds with clearly documented cut, colour, clarity, and carat weight, paired with BIS-hallmarked 18K gold for enduring beauty and long-term value.
- Diamonds selected for brilliance, symmetry, and consistent performance
- Secure, durable settings engineered for everyday comfort and longevity
- Finishing and polishing completed by fine-jewellery specialists with decades of expertise
Digital-first, detail-oriented design process
Every piece at Variation begins as a precisely engineered digital model. Using advanced CAD/CAM technology, we refine each design for balanced proportions, secure stone placement, wearer comfort, and long-term durability — ensuring the final piece looks as beautiful as it performs.
This allows us to:
- Create personalised and custom variations with exceptional accuracy
- Provide lifelike renders and videos before production begins
- Deliver consistent quality across designs, sizes, and future re-orders
Fine jewellery priced with integrity
Our factory-direct model is built on a simple belief: exceptional jewellery should be valued for its materials, craftsmanship, and certified quality — not inflated by layers of retail overhead. By producing every piece to order and working without intermediaries, we deliver premium lab grown diamond jewellery at prices that reflect honest, transparent value.
- Pricing based on true value — diamond grade, gold purity, and skilled workmanship
- A curated approach to design, avoiding mass production and unnecessary inventory
- Exceptional craftsmanship made accessible without traditional luxury markups
A commitment to craft, transparency, and trust
After more than two decades in the global diamond and fashion industries, I founded Variation with a simple belief: fine jewellery should reflect genuine craftsmanship and honest value. Traditional retail often adds layers of cost that bear little connection to the materials or workmanship — and I wanted to create a brand that respects the customer as much as the craft.
By working directly from India and removing intermediaries, we bring certified lab grown diamonds and BIS-hallmarked 18K gold straight to customers in India and around the world. Each piece — from everyday essentials to engagement rings and bespoke designs — is crafted with intention, precision, and a focus on long-term beauty and value.
Thank you for choosing Variation. It is a privilege to build a brand that represents India’s artistry, global standards of quality, and the trust you place in the jewellery that marks your most meaningful moments.
Begin your journey with Variation. Explore our certified lab grown diamonds and fine jewellery, or speak with us about a custom piece designed around your story, budget, and occasion.