Modern Brilliance. Crafted with Integrity. Inspired by Tradition.

At Variation Georgia, we believe that true beauty is timeless — when it’s created with passion, precision, and purpose.
Founded in Surat, India, the world’s diamond capital, and now proudly serving customers across Georgia and Eastern Europe, Variation combines scientific innovation, sustainable values, and artisanal craftsmanship to create lab-grown diamond jewellery that defines ethical modern luxury.

Each creation celebrates love, individuality, and cultural elegance — designed to shine with meaning and grace.

Our Mission

To make fine diamond jewellery ethical, transparent, and accessible, while honouring craftsmanship and sustainability.
At Variation Georgia, we create IGI-certified lab-grown diamonds using cutting-edge technology and set them in 18K solid gold, combining modern precision with timeless artistry.

Our manufacturer-to-customer model ensures fair pricing, authenticity, and trust, giving Georgian customers access to genuine luxury without compromise.

The Brilliance of Lab-Grown Diamonds

Our diamonds are created using advanced CVD (Chemical Vapour Deposition) and HPHT (High Pressure High Temperature) processes — replicating the same conditions under which natural diamonds form deep within the Earth.

The result: 100% real diamonds, identical in physical, optical, and chemical properties to mined ones — yet produced ethically and conflict-free.
Each diamond is IGI Certified, ensuring its purity, brilliance, and authenticity.

Crafted with Precision and Passion

Every Variation jewellery piece is handcrafted in 18K BIS-hallmarked gold, merging traditional craftsmanship with modern CAD/CAM design and 3D visualisation.
From timeless solitaire engagement rings and elegant tennis bracelets to refined stud earrings and eternity bands, every design reflects our dedication to detail and sophistication.

We also offer custom and bespoke jewellery, allowing you to create pieces that tell your personal story with elegance and emotion.

Why Choose Variation Georgia

  • IGI-Certified Lab-Grown Diamonds
  • Crafted in 18K Solid Gold
  • Ethical, Sustainable & Conflict-Free
  • Direct Manufacturer-to-Customer Pricing
  • Worldwide Insured Shipping
  • Custom & Bespoke Jewellery Options
  • Trusted by Customers in 70+ Countries

Global Heritage, Georgian Grace

With a presence in more than 70 countries, Variation brings world-class craftsmanship and modern ethics to Georgia.
Our Georgia storefront offers pricing in GEL, fast insured delivery, and dedicated local support — ensuring a smooth, secure, and luxurious shopping experience across Tbilisi, Batumi, and Kutaisi.

Our Philosophy

At Variation Georgia, our guiding belief is simple:
“A Diamond for Every Woman. Because Every Woman Deserves a Diamond.”

We don’t just create jewellery — we craft emotion, heritage, and brilliance.
Each diamond represents the harmony between technology, artistry, and sustainability — made to shine for generations.