Timeless Beauty. Crafted with Integrity. Inspired by You.

At Variation Greece, we believe that true beauty shines brightest when it’s created responsibly.
Founded in Surat, India, the world’s diamond capital, and now proudly serving customers across Greece and Europe, Variation brings together science, sustainability, and artistry to create lab-grown diamond jewellery that represents the future of fine luxury.

Each piece is a symbol of elegance, purity, and purpose — designed for those who value sophistication and conscious craftsmanship.

Our Mission

To redefine diamond jewellery by making it ethical, transparent, and accessible, while honouring the values of trust and artistry.
At Variation Greece, we use IGI-certified lab-grown diamonds set in 18K solid gold, combining advanced technology with the timeless skill of master artisans.

Our manufacturer-to-customer model removes unnecessary retail markups — giving our Greek customers direct access to world-class quality at genuine prices, with complete transparency.

The Brilliance of Lab-Grown Diamonds

Our diamonds are created using the most advanced CVD (Chemical Vapour Deposition) and HPHT (High Pressure High Temperature) processes — replicating the same natural conditions that form diamonds deep within the Earth.

The result: 100% real diamonds, identical to mined ones in every physical, optical, and chemical property — but grown sustainably and conflict-free.
Each diamond is IGI Certified, ensuring authenticity, clarity, and unmatched brilliance.

Crafted with Greek Elegance

Every Variation jewellery creation is handcrafted in 18K BIS-hallmarked gold, merging contemporary design with traditional artistry.
Using modern CAD/CAM design and 3D visualisation, our craftsmen ensure every piece — from solitaire engagement rings and tennis bracelets to eternity bands and stud earrings — embodies the essence of timeless beauty and Mediterranean charm.

We also offer custom and bespoke designs, allowing you to create jewellery that reflects your personality, your story, and your love.

Why Choose Variation Greece

  • IGI-Certified Lab-Grown Diamonds
  • Crafted in 18K Solid Gold
  • Ethical, Sustainable & Conflict-Free
  • Direct Manufacturer-to-Customer Pricing
  • Worldwide Insured Delivery
  • Custom & Bespoke Design Options
  • Trusted by Customers in 70+ Countries

Global Excellence, Greek Grace

With a presence in more than 70 countries, Variation brings world-class craftsmanship and innovation to Greece.
Our Greece storefront offers pricing in EUR, insured global delivery, and dedicated local support — ensuring a seamless luxury experience for customers across Athens, Thessaloniki, Santorini, and beyond.

Our Philosophy

At Variation Greece, our guiding belief is simple:
“A Diamond for Every Woman. Because Every Woman Deserves a Diamond.”

We don’t just design jewellery — we craft symbols of love, confidence, and timeless emotion.
Each diamond is a masterpiece of science and soul — created to shine for generations.