About us

Redefining Diamond Luxury, Globally

At Variation, we believe every woman deserves a diamond — one that shines as brilliantly as her individuality. Born in the diamond capital of the world, Surat, India, and now serving customers across continents, Variation brings the artistry of fine jewelry and the innovation of modern science together.

We specialize in lab-grown diamond jewelry — ethically created, scientifically perfected, and beautifully designed for today’s conscious luxury seekers. Each piece from Variation celebrates the union of sustainability, sophistication, and timeless design.

Our Vision

To make diamonds accessible to everyone — not as a symbol of privilege, but as a celebration of love, confidence, and self-expression.
Our vision is to build a world where diamond luxury is transparent, responsible, and attainable — without compromising on quality or craftsmanship.

Our Promise: Certified Brilliance

Every diamond from Variation is IGI-certified and crafted in 18K BIS-hallmarked gold, ensuring authenticity, purity, and superior craftsmanship. From sparkling solitaire rings to elegant tennis bracelets, every creation embodies perfection, precision, and passion.

We combine advanced CVD and HPHT technology with artisanal expertise to deliver diamonds that are chemically, physically, and optically identical to mined ones — but without environmental harm or ethical conflict.

Our Approach

Unlike traditional retailers, Variation follows a manufacturer-to-customer model — eliminating unnecessary markups and offering genuine factory-direct prices.
Our advanced digital-first model uses CAD/CAM design technology, 3D rendering, and virtual jewelry visualization, enabling customers worldwide to experience their jewelry before it’s made — ensuring zero inventory waste and complete personalization.

Global Presence

From India to the USA, UK, Australia, Singapore, and the Middle East, our creations reach customers in more than 70 countries. Each market is served with localized collections, currency-based pricing, and worldwide insured shipping — making luxury truly borderless.

Why Choose Variation

  • IGI Certified Lab-Grown Diamonds

  • BIS-Hallmarked 18K Gold Jewelry

  • Ethically Sourced, Conflict-Free Diamonds

  • Direct-from-Manufacturer Pricing

  • Worldwide Delivery & Secure Packaging

  • Made-to-Order Customization

  • Zero-Inventory Sustainability Model

A Diamond for Every Woman

Our guiding philosophy is simple:
“A Diamond for Every Woman. Because Every Woman Deserves a Diamond.”

At Variation, we don’t just sell jewelry — we create symbols of emotion, milestones of love, and heirlooms of tomorrow.