Luxury Made Responsible. Crafted for Every Moment.

At Variation Indonesia, we believe true beauty lies in brilliance with purpose.
Founded in Surat, India, the world’s diamond capital, and now proudly serving customers across Indonesia and Southeast Asia, Variation merges scientific innovation, sustainable craftsmanship, and timeless design to create lab-grown diamond jewellery that defines the future of ethical luxury.

Each piece celebrates love, individuality, and sophistication — crafted for those who appreciate beauty that’s both conscious and enduring.

Our Mission

To redefine fine diamond jewellery through ethics, transparency, and innovation.
At Variation Indonesia, we craft IGI-certified lab-grown diamonds in 18K solid gold, combining advanced technology with the artistry of master jewellers.

By following a direct-from-manufacturer model, we eliminate unnecessary retail mark-ups — giving our Indonesian customers authentic luxury at honest prices, with exceptional quality and complete trust.

The Brilliance of Lab-Grown Diamonds

Our diamonds are created using advanced CVD (Chemical Vapor Deposition) and HPHT (High Pressure High Temperature) methods — replicating the Earth’s natural diamond-forming process.

The result: 100 % real diamonds, identical in every physical, chemical, and optical property to mined ones — but grown sustainably and conflict-free.
Every diamond is IGI Certified, ensuring purity, brilliance, and unmatched value.

Crafted with Precision and Passion

Each Variation jewellery piece is handcrafted in 18K BIS-hallmarked gold, combining traditional artistry with modern CAD/CAM design and 3D visualisation.
From elegant solitaire engagement rings and tennis bracelets to timeless stud earrings and eternity bands, every design reflects precision, harmony, and sophistication.

We also offer custom and bespoke jewellery, allowing you to design a creation that’s uniquely yours — meaningful, personal, and eternal.

Why Choose Variation Indonesia

  • IGI-Certified Lab-Grown Diamonds
  • Crafted in 18K Solid Gold
  • Ethical, Sustainable & Conflict-Free
  • Direct Manufacturer-to-Customer Pricing
  • Worldwide Insured Delivery
  • Custom & Bespoke Design Options
  • Trusted by Customers in 70 + Countries

Global Expertise, Indonesian Elegance

With a presence in more than 70 countries, Variation brings world-class craftsmanship and innovation to Indonesia.
Our Indonesia storefront offers local pricing in IDR, secure global shipping, and dedicated customer support — ensuring a smooth, premium experience for customers in Jakarta, Bali, Surabaya, and beyond.

Our Philosophy

At Variation Indonesia, our guiding belief is:
“A Diamond for Every Woman. Because Every Woman Deserves a Diamond.”

We don’t just create jewellery — we craft memories and milestones.
Each diamond represents the perfect balance of technology, ethics, and artistry — designed to shine for generations.