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How do I create a brand name for my jewelry?
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About us

At Variation, we believe modern luxury means craftsmanship, innovation, and conscious beauty. As a new-generation jewelry brand from Surat, India, trusted by customers across New Zealand, we’re redefining fine jewelry with IGI-certified lab-grown diamonds — blending timeless design with ethical brilliance.

Each piece from Variation unites advanced 3D CAD technology, sustainably created lab-grown diamonds, and 18K hallmarked gold. From elegant solitaires to minimalist pendants and signature engagement rings, our jewelry reflects your individuality, values, and refined taste.

Through our tech-first, inventory-free model, every piece is crafted on order, reducing waste and offering limitless customization. Using high-definition rendering and precision design, we bring your vision to life — where artistry meets responsibility.

As New Zealand’s trusted destination for lab-grown diamond jewelry, Variation stands for quality, transparency, and sustainable luxury.

From Auckland to Wellington, Christchurch, and Queenstown, jewelry lovers choose Variation for creations that combine ethical beauty with contemporary design. Discover a new expression of luxury — crafted with integrity, powered by technology, and made to endure.

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