Brilliance with Integrity. Crafted for a Modern World.
At Variation New Zealand, we believe diamonds should shine with purpose.
Founded in Surat, India, the global heart of diamond artistry, and now proudly serving customers across New Zealand, Variation combines science, sustainability, and craftsmanship to create lab-grown diamond jewellery that redefines modern luxury.
Every creation is designed to celebrate love, individuality, and ethical beauty — for those who appreciate brilliance that aligns with their values.
Our Mission
To make fine diamond jewellery ethical, accessible, and transparent — without compromise.
At Variation New Zealand, we craft IGI-certified lab-grown diamonds set in 18K solid gold, merging modern technology with timeless artistry.
By operating on a manufacturer-to-customer model, we remove unnecessary retail mark-ups — ensuring New Zealand customers receive genuine quality at honest pricing.
Our goal is simple: to make responsible luxury part of everyday life.
The Science of True Brilliance
Our diamonds are created using advanced CVD (Chemical Vapour Deposition) and HPHT (High Pressure High Temperature) processes that replicate the natural environment where diamonds form deep within the Earth.
The result: 100% real diamonds, identical in every optical, physical, and chemical property to mined ones — but grown sustainably and conflict-free.
Each diamond is IGI Certified, guaranteeing purity, authenticity, and breathtaking sparkle.
Crafted with Precision and Purpose
Every Variation jewellery piece is meticulously handcrafted in 18K BIS-hallmarked gold using state-of-the-art CAD/CAM design and 3D visualisation.
From timeless solitaire engagement rings and elegant tennis bracelets to delicate stud earrings and eternity bands, our creations combine innovation and artistry in perfect harmony.
We also offer custom and bespoke jewellery, allowing you to design a piece that reflects your story, your style, and your values.
Why Choose Variation New Zealand
- IGI-Certified Lab-Grown Diamonds
- Crafted in 18K Solid Gold
- Ethical, Sustainable & Conflict-Free
- Direct Manufacturer-to-Customer Pricing
- Worldwide Insured Shipping
- Custom & Bespoke Design Options
- Trusted by Customers in 70+ Countries
Global Expertise, Kiwi Trust
With a presence in more than 70 countries, Variation brings world-class quality and integrity to New Zealand.
Our local storefront offers pricing in NZD, fast global delivery, and dedicated customer support — ensuring a seamless, transparent, and luxurious shopping experience worthy of New Zealand’s discerning taste.
Our Philosophy
At Variation New Zealand, we stand by one timeless truth:
“A Diamond for Every Woman. Because Every Woman Deserves a Diamond.”
We don’t just design jewellery — we create enduring symbols of love, confidence, and individuality.
Each piece embodies brilliance with purpose — designed to be treasured for generations.