Sustainable Luxury. Scandinavian Simplicity. Global Brilliance.
At Variation Sweden, we believe that true beauty is found in purity — of design, of craftsmanship, and of conscience.
Founded in Surat, India, the world’s diamond capital, and now proudly serving customers across Sweden and the Nordic region, Variation brings together science, sustainability, and artistry to create lab-grown diamond jewellerythat reflects timeless elegance and modern responsibility.
Each piece is designed for those who value authenticity, innovation, and understated luxury.
Our Mission
To make fine diamond jewellery ethical, transparent, and accessible, without compromising on beauty or quality.
At Variation Sweden, we combine advanced diamond-growing technology with the artistry of master jewellers to craft exceptional pieces for a new generation of conscious consumers.
Our direct-from-manufacturer model ensures you receive authentic, IGI-certified diamonds and 18K gold craftsmanship — at honest, fair prices.
Science and Soul in Every Diamond
Our diamonds are grown using advanced CVD (Chemical Vapor Deposition) and HPHT (High Pressure High Temperature) methods — replicating the natural process that forms diamonds deep within the Earth.
The result is a 100% real diamond, identical to mined ones in every physical, chemical, and optical property — but produced with sustainability and zero conflict.
Each diamond is IGI Certified, ensuring unmatched clarity, brilliance, and ethical provenance.
Craftsmanship Meets Modern Design
Every Variation creation is handcrafted in 18K BIS-hallmarked gold using state-of-the-art CAD/CAM design and 3D visualization techniques.
From minimalist solitaire rings and tennis bracelets to classic stud earrings and eternity bands, our designs blend Nordic simplicity with global sophistication.
We also offer bespoke design services, allowing you to create a piece that’s uniquely yours — elegant, modern, and meaningful.
Why Choose Variation Sweden
- IGI Certified Lab-Grown Diamonds
- Crafted in 18K Solid Gold
- Sustainable & Conflict-Free
- Direct-to-Customer Pricing
- Worldwide Insured Delivery
- Bespoke & Custom Design Options
- Trusted by Customers in 70+ Countries
Global Excellence, Swedish Grace
With a presence in more than 70 countries, Variation is a global symbol of modern diamond innovation and ethical brilliance.
Our Sweden storefront offers local pricing in SEK, express global delivery, and customer support tailored for Nordic shoppers — ensuring a seamless and trustworthy luxury experience.
Our Philosophy
At Variation Sweden, our guiding belief is:
“A Diamond for Every Woman. Because Every Woman Deserves a Diamond.”
We don’t just design jewellery — we create symbols of emotion, purity, and timeless style.
Each diamond tells a story of love and light — crafted to shine for generations.