Where Ethics Meet Elegance. The New Era of Diamond Luxury.
At Variation South Africa, we believe that true brilliance lies in both craftsmanship and conscience.
Founded in Surat, India — the world’s diamond capital — and now proudly serving customers across South Africa, Variation blends science, sustainability, and artistry to create lab-grown diamond jewellery that redefines modern luxury.
Every diamond we craft reflects purity, innovation, and the enduring beauty of love — designed for those who value both authenticity and responsibility.
Our Mission
To make fine diamond jewellery sustainable, transparent, and accessible to everyone.
At Variation South Africa, we merge the precision of advanced lab-grown diamond technology with the timeless skill of master jewellers.
By following a manufacturer-to-customer model, we eliminate traditional retail markups — ensuring that you receive exceptional quality and honest pricing.
Our mission is simple: to make diamond luxury more ethical, more intelligent, and more inclusive.
The Brilliance of Lab-Grown Diamonds
Our diamonds are grown using the most advanced CVD (Chemical Vapor Deposition) and HPHT (High Pressure High Temperature) techniques, replicating the same natural process that forms diamonds deep within the Earth.
The result is a 100% real diamond, identical in physical, optical, and chemical properties to mined ones — but created in a lab with zero environmental harm and no conflict.
Each diamond is IGI Certified, ensuring authenticity, exceptional brilliance, and unmatched value.
Crafted with Precision. Designed for Life.
Every Variation jewellery piece is handcrafted in 18K BIS-hallmarked gold, blending advanced CAD/CAM designwith traditional hand-setting artistry.
From breathtaking solitaire engagement rings and sparkling tennis bracelets to classic stud earrings and eternity bands, each creation reflects attention to detail and excellence in design.
We also offer custom jewellery services — allowing you to personalise your design for any occasion, made exclusively for you.
Why Choose Variation South Africa
- IGI-Certified Lab-Grown Diamonds
- Crafted in 18K Solid Gold
- Ethical, Sustainable & Conflict-Free
- Direct Manufacturer-to-Customer Pricing
- Worldwide Insured Delivery
- Custom & Bespoke Design Options
- Trusted by Customers in 70+ Countries
Global Heritage, South African Trust
With operations in more than 70 countries, Variation is a global leader in ethical diamond jewellery.
Our South Africa storefront offers localized pricing in ZAR, secure international delivery, and dedicated customer support — bringing world-class quality and service directly to your doorstep.
We are proud to share our passion for diamonds with the very nation that helped shape their legacy.
Our Philosophy
At Variation South Africa, our philosophy is simple yet powerful:
“A Diamond for Every Woman. Because Every Woman Deserves a Diamond.”
We don’t just design jewellery — we craft timeless symbols of love, individuality, and brilliance.
Each piece represents the future of fine jewellery: ethical, elegant, and enduring.