Buy Lab Grown Diamond Jewellery Online | Sustainable & Ethical Designs

About us

At Variation, we believe true luxury lies in exceptional craftsmanship, timeless design, and conscious choices. As a new-generation jewellery brand from Surat, India, we are on a mission to make lab-grown diamond jewellery more accessible, ethical, and modern, without compromising on beauty or brilliance.

Each piece at Variation is a result of advanced design technology, certified lab-grown diamonds, and BIS-hallmarked 18K gold — combining innovation with integrity. Whether it's a delicate pendant or a bold engagement ring, our jewelry reflects your story, your values, and your individuality.

What sets us apart is our tech-first, inventory-free model. Instead of mass-producing, we craft every piece on order, keeping sustainability at the core and offering endless customization possibilities. From 3D CAD designs to premium product renders, we use cutting-edge tools to bring your vision to life.

We’re proud to be India’s leading lab-grown diamond jewellery brand, trusted by customers across the globe. With a focus on quality, transparency, and design, we’re not just making jewelry — we’re building a modern, responsible way to experience luxury.

Useful Info

Sign up and save

Subscribe to get special offers, free giveaways, and once-in-a-lifetime deals.

Popular Searches