About us

Welcome to Variation, where innovation meets timeless elegance. We are a premier designer, manufacturer, wholesaler, and retailer of lab-grown diamonds and lab-grown diamond jewelry, passionately redefining the jewelry landscape with sustainable, ethical, and exquisite creations.

Who We Are

Founded with a vision to blend advanced technology with unmatched craftsmanship, Variation is your ultimate destination for lab-grown diamonds and fine jewelry. Based in Surat, Gujarat, India, the diamond capital of the world, we specialize in delivering premium, IGI-certified diamonds and intricately designed jewelry that captivates the heart.

Our expertise spans from custom-designed jewelry to ready-to-wear masterpieces, ensuring that every piece reflects your individuality. Whether you’re a bride-to-be seeking the perfect engagement ring or a retailer looking for exclusive collections, we are here to meet your needs with precision and passion.

Our Craftsmanship

At Variation, we combine cutting-edge CAD/CAM technology with artisanal finesse to create stunning jewelry that stands the test of time. From concept to creation, each piece is crafted with meticulous attention to detail, ensuring the highest standards of quality and brilliance.

Our inventory-less model emphasizes sustainability, as we manufacture every piece on demand, reducing waste and environmental impact. With our in-house capabilities, we guarantee you the freedom to explore endless customization possibilities—from unique cuts and settings to personalized engravings.

Why Lab-Grown Diamonds?

Lab-grown diamonds are the future of fine jewelry. Ethically sourced, environmentally friendly, and identical to natural diamonds in every way, our diamonds offer beauty without compromise. By choosing lab-grown, you’re not only investing in exceptional brilliance but also supporting a sustainable and responsible jewelry industry.

What We Offer

  • Exquisite Lab-Grown Diamonds: Ethically created diamonds that rival the beauty of natural stones.
  • Bespoke Jewelry: Personalized designs to match your unique vision.
  • Wholesale Services: A trusted partner for retailers and businesses seeking exclusive, high-quality collections.
  • Retail Experiences: A curated selection of jewelry for every occasion, available online and at select locations.

Our Commitment

At Variation, we believe jewelry is more than an accessory—it’s an expression of love, commitment, and individuality. That’s why we are dedicated to providing exceptional craftsmanship, impeccable service, and designs that resonate with timeless sophistication.

Join us in celebrating life’s moments with sustainable luxury. Whether you’re looking to create a custom piece or explore our stunning collections, Variation is here to make your jewelry dreams a reality.


Explore our collection today and experience the beauty of lab-grown diamonds, responsibly crafted for a brighter future.

Variation – Redefining Luxury, Responsibly.