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About us

At Variation, we believe that true luxury comes from extraordinary craftsmanship, timeless design, and conscious choices. Born in Surat, India — the diamond capital of the world — we are a new-generation jewelry brand with a mission to make lab-grown diamond jewelry more accessible, ethical, and modern — without compromising on beauty or brilliance.

Each piece from Variation reflects our commitment to excellence, blending advanced design technology, certified lab-grown diamonds, and 18K gold craftsmanship to create jewelry that shines with both innovation and integrity. Whether it’s a delicate pendant or a striking engagement ring, every creation tells your story — one of style, values, and individuality.

What truly sets us apart is our tech-first, inventory-free model. Instead of mass production, we handcraft every piece on demand, ensuring sustainability and offering limitless possibilities for customization. Through 3D CAD design and high-quality digital rendering, we bring your dream jewelry to life with precision and passion.

We are proud to be India’s leading lab-grown diamond jewelry brand, trusted by customers around the world. With a strong focus on quality, transparency, and design innovation, Variation represents a modern, responsible way to experience luxury — crafted for today’s conscious generation.

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